Franchise - BFT Middle East

BRING A LEADING GYM FRANCHISE TO YOUR COMMUNITY

Founded in 2017 in Melbourne Australia, BFT now has more than 300 gyms across the globe. With over two decades in the fitness industry, BFT Founder Cameron Falloon has coached elite sports teams like the Geelong Cats and Port Adelaide Power – he was also Princess Diana’s personal trainer. We bring Cameron’s training principles to our studios, no matter where our members are on their fitness journey. Make fitness fun for your community by bringing BFT’s science-backed techniques, highly trained coaches, and best-in-class equipment to your area. Our group training program involves 14 distinct workouts that target different energy systems and muscle groups – so every day is always new and exciting.

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INTERNATIONALLY RECOGNIZED BRAND

BFT is a global fitness powerhouse with gyms in 13 countries — including Australia, the UK, Singapore, New Zealand, Hong Kong, the USA, and Spain. Our reach is expanding rapidly, giving you the chance to join a brand that’s known and trusted worldwide.

MULTI AWARD-WINNING GYM FRANCHISE

Beyond Activ Franchise of the Year (2021, 2022 & 2024) AFR Fast Starters Top 100 AFR Fast Global List – 3rd (2023) Beyond Activ Boutique Fitness Business Winner (2025) Franchise Industry Awards International Franchise of the Year (2025)

LARGER TERRITORIES, GREATER POTENTIAL

Unlike many fitness franchises, BFT offers bigger territories, giving you more exclusivity and a wider audience to attract members. More space means less competition and more room for your business to thrive.

PROVEN BUSINESS MODEL

Backed by 7 years of growth and development, BFT has scaled to 300+ gyms and 66,000+ members worldwide — and counting. Our systems are tried, tested, and designed for sustainable success.

A FORMULA THAT WORKS

40% of BFT franchisees own more than one gym. This level of reinvestment shows the strength of our model and the satisfaction of our owners.

INDUSTRY LEADING TECHNOLOGY & TRAINING

Our innovation keeps you ahead of the competition: Elite athlete methodology made accessible to everyday members Dedicated franchise manager support at every stage In-house education programs to upskill and retain staff

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WHAT OUR MEMBERS SAY

The gym is great and has a unique concept. The coaches are friendly and always helpful. Every session has a challenge that motivates us to push ourselves. The classes are varied and fun, and the atmosphere is comfortable. Highly recommend it!#Work_To_Get_Gold🥇Plus you will train with a beautiful view 🌅

– Sarah M.

– James R.

– Amanda K.

WHY INVEST IN BFT?

With more than 300+ studios open across the globe, BFT is an internationally recognized fitness brand with proven success in its science- and technology-based functional & strength-based training in APAC, Europe, the UK, and the US. Voted Top Franchise of the Year two years running in BFT’s origin region, Asia Pacific, by Fit Summit, BFT is delivering a need in the marketplace: a workout with more than just scattered programming & results that is also a welcoming, inclusive, motivating, and safe space.

40% of our franchisees own more than one BFT studio, which is a testament to the BFT
winning formula.

Own a BFT Franchise
in MENA